A little about me

I’m a marketer and researcher who thrives at the intersection of data, storytelling, and culture.

I’ve spent over 20 years helping multinational companies, start-ups, and nonprofit organizations identify their why, and then communicate that narrative in ways that move their audiences.

At Disney, I launched global campaigns that became cultural phenomena. At BENlabs, I built marketing and insights functions from scratch that connected Fortune 500 brands to audiences through entertainment and culture. At Siegel+Gale, I helped iconic companies like Four Seasons, eBay, Yahoo!, and McAfee find their voice.

The thruline? I’m at my best when the challenge is complex, the mission is meaningful, and the answer isn’t obvious yet.